Upgrade Your Website
If you had a website built for your business more than 5 years ago, chances are your website is not mobile responsive (mobile friendly). Mobile responsive means your website adapts to the size of the screen it’s being viewed on. If a website isn’t mobile responsive, search engines will not give it a high search presence.
Another important factor for a website is making sure it is protected with a Secure Sockets Layer (SSL) certificate. SSL certificates encrypt the data between the end user and the server. This means that any information exchanged between the user and the server remains private and unreadable by any third party. Lack of an SSL certificate will also hurt any positive search rankings.